another milestone in the company’s history. We are launching our first ever
television advertising campaign. Airing
on national networks in cities on the East and West coasts, the new 30-second
spot begins running today and showcases the brand’s pillars of destinations, cuisine, onboard
experience and value.
The first scene opens on an Oceania Cruises ship at sea and
highlights the experiences guests can “wake up” to every day, like visiting the
Taj Mahal in India or the Meteora monasteries in Greece, whale watching in
Alaska or a gondola ride in Venice. The ad transitions to the onboard experience and Oceania
Cruises’ extraordinary cuisine, focusing on the freedom guests have to decide
when, where and with whom they will dine.
The ad campaign is timed to coincide
with the launch the 2014 Summer
Collection, the largest offering in Oceania Cruises’ history. Unveiled on
February 13th, the collection encompasses 90 voyages, an almost entirely new
line-up of European itineraries and the highly anticipated return of Insignia. The five ships in the fleet – Marina, Riviera, Regatta, Insignia and Nautica – will sail to more than 330 destinations throughout the
The Oceania Cruises family is
always growing, and with this television campaign, we hope more people than
ever will hear about the fascinating destinations, luxurious ships, exquisite
cuisine and extraordinary value of the Oceania Cruises experience.